BRAND IDENTITY & BRAND APPLICATIONS
A boutique wedding and event planning agency creating personalized, thoughtfully curated celebrations with elegance, creativity, and attention to detail.
Year: 2022
Industry: Wedding & Event Planning
Scope: Developed the brand identity and digital experience for Nana Planner, a boutique wedding and event planning agency dedicated to creating thoughtfully curated, personalized, and memorable celebrations.
The project focused on establishing an elegant, recognizable, and approachable visual identity that reflects the romance, attention to detail, and personal connection behind every celebration. The creative direction included logo design, color palette, typography, stationery, marketing collateral, branded merchandise, client gifting, signage, and a cohesive suite of digital and physical brand applications.
The identity was extended into website design and environmental branding, creating a consistent experience across every client touchpoint—from the first online interaction and initial consultation to the personalized details that accompany the wedding planning journey.
Role: Brand Strategy & Identity, Creative Direction, Visual Design, Web Design, Digital Experience & Brand Applications
Applications
For Nana Planner, I developed a brand around the idea that planning a wedding should feel as beautiful and memorable as the celebration itself. The creative challenge was to establish an identity that balances elegance with approachability—refined yet warm, romantic yet contemporary. Equally important was creating a brand that resonates authentically with both English- and Spanish-speaking audiences, reflecting the personal connections at the heart of wedding planning.
The visual identity became an exploration of understated elegance and thoughtful details. A delicate blush pink and soft gold palette evokes romance, warmth, and timeless sophistication, while minimalist typography and a refined NP monogram establish a distinctive brand signature. Subtle floral illustrations, flowing lines, and balanced compositions reinforce the beauty of meaningful, carefully considered moments.
Across the stationery, website, office signage, merchandise, and personalized client gifts, I created a cohesive, fully bilingual brand experience, with all communications and applications developed in both English and Spanish. Every touchpoint was designed to make clients feel welcomed, celebrated, and cared for. The result is a timeless, contemporary identity that connects across languages and cultures—bringing the promise of beautiful beginnings to life at every touchpoint.
