Rebecca Kennedy Ph.D.
Dr. Rebecca Kennedy is a licensed clinical psychologist with a private practice in New York City.
PROJECT DATE: 2019
LINK: www.rebeccakennedyphd.com
INDUSTRY: Psychology
CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management | Web Design & Development
PROBLEM STATEMENT:
To design the new brand identity and its applications for the Doctor.
OBJECTIVES:
Design an inviting, professional, unique and friendly brand identity to be use in social media platforms such as Instagram and Facebook, as well as printed applications such as business cards, patient forms, invoices, stationary, presentations, and others.
The objective was to design a brand identity built around creating a unique view of what a successful clinical psychologist is. The brand identity’s goal was to portray Dr. Kennedy’s professionalism, reliability, customer loyalty, and expertise.
RESULT:
For the imagery I was inspired by Kandinsky's Geometric Abstract Art. I used lines and geometric shapes as elements of expression. I terms of color palette, I chose blue as the main color to represent the brand since it is a very soothing color that helps calm one’s mind and reduces tension. It represents freedom, intuition, imagination, expansiveness, inspiration, sensitivity, depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence, which are all things the brand identity is meant to represent.
BRAND IMPLEMENTATION
Web & Mobile Devices
