BRAND IDENTITY & BRAND APPLICATIONS
A transformative wellness brand built around energy, clarity, and sustainable vitality
Year: 2026
Industry: Wellness / Personal Development
Scope: Developed the brand identity and digital experience for NOVA—creating a distinctive visual system, website design, social media presence, digital advertising, brand applications, and supporting materials for its energy-focused masterclass and methodology.
The brand was designed to translate the idea of resetting, recharging, and rising into an immersive visual world—combining luminous energy-inspired graphics, bold typography, cinematic imagery, and a sophisticated digital aesthetic that communicates transformation, mental clarity, and renewed vitality.
The identity extends seamlessly across web, social media, advertising, educational materials, and merchandise, creating a cohesive brand experience that feels modern, aspirational, and rooted in human potential.
Role: Brand Strategy, Creative Direction, Brand Identity, Web Design & Digital Design
Applications
For NOVA, I developed a brand around the idea that energy isn’t something we simply push for—it’s something we learn to understand, regulate, and restore. The creative challenge was to translate complex concepts around energy, mental clarity, and mind-body regulation into a visual experience that feels approachable and inspiring, without leaning into the predictable aesthetics of traditional wellness.
The identity became an exploration of energy in motion. Luminous waves, flowing particles, deep atmospheric color, bold typography, and moments of light moving through darkness create a visual language that feels both scientific and transformative. The contrast between deep blues and vibrant aqua, violet, and electric tones reinforces the idea of moving from depletion to clarity, from feeling stuck to feeling energized.
Across the website, social media, digital advertising, masterclass materials, and brand applications, I created an immersive ecosystem that feels modern, intelligent, energizing, and human—bringing the philosophy behind Reset. Recharge. Rise. to life at every touchpoints.
