Joe Lapke is a New York City based designer from Southbury, Connecticut. He was looking for a brand refresh, a makeover for his personal brand.
PROJECT DATE: 2015
CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management | Web Design & Development
To design the new brand, identity, logo and it's applications for the designer.
Design and development of website (responsive web design: display of website as it exists and on all mobile devices.)
Image retouching and restoration.
Design of stationary system.
I focused on capturing the client's personality and professional essence in order to develop a brand that could speak for itself. A brand that could last over the years, represent his taste and portray his design style. For the website I worked closely with client curating the images and designing the layout in a way that it is user friendly and dynamic to navigate while having a lot of content that it was important for him as a designer with a successful career to have.