Harobed is a family owned sporting goods retailer that mainly sells mountain bikes along with athletic and workout clothing and accessories.
PROJECT DATE: 2013
INDUSTRY: Sporting Goods
CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management | Merchandise Design
To design the new brand, identity, logo and it's applications for the new company.
Design the look & feel for the e-commerce website.
Design infographics and templates for presentations and promotional material, both digital and printed.
Merchandise design: bags, t-shirts, hats and other.
For the development of the brand and identity I was inspired by movement, speed and the adrenaline that one feels when riding one of Harobed's mountain bikes. The colors chosen represent visual elements the client wanted to include conceptually: blue, portraying the wind and speed, orange depicting adrenaline and grey representing earth.