C-ART

"C-Art Gallery is a company created by a group of art collectors and lovers of contemporary art, who decided to showcase carefully selected artists in alliance with prestigious galleries from around the World. C-Art Gallery´s directors main objective is to encourage and help develop arts and culture in Miami, a city progressively becoming recognized in the artistic world."  - C-Art Gallery Founders -

PROJECT DATE: 2013

INDUSTRY: Art Dealer

CAPABILITIES: Brand & Identity Design | Brand Strategy | Brand Management

PROBLEM STATEMENT: 

To design the new brand identity and its applications for the new company.

OBJECTIVES:

To carry the brand through to social media platforms: Design custom skins, favicons & avatars for the following: Instagram, Youtube, Facebook, GooglePlus, LinkedIn, Pinterest, Tumblr & Twitter.

Design templates for presentations and promotional material, both digital and printed, and design stationary system.

RESULT:

In order to develop the brand identity I intensively researched the owners collection of art and learned about his favorite artists and art movements. The core concept of the brand was inspired by cubism, and I worked with juxtaposing geometric shapes and colors, along with a modern typographic in order to develop an avant-garde, timeless and elegant design.